CONTENT + BRAND strategy CONSULTANT
Let's build A stand out brand- together
Why work with a brand and content strategist?
Let's be honest- your business is your baby. When something is this close to your heart, it's near impossible to look at it objectively.
And if you can't be objective, it's also near impossible to determine what's really working for you and what isn't.
If you're feeling "stuck" and like things have stalled with your business growth, you probably need to make some changes to your marketing.
Maybe you're feeling attached to your current branding and content and struggling to let that go.
Or maybe you've been doing the same thing for so long you just aren't sure what to do next.
Either way- this is where I come in.
What does a brand and content strategist do?
First things first- we take a deep dive into what you're doing now. A brand and content audit is an objective, experienced assessment of messages you're putting out into the world, who they're reaching and what the results are. This is a collaborative effort- you share your current challenges, I work through and in depth audit and together we review the findings and talk through the next steps.
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If you're feeling confident and ready to make and implement your own plan from there- you are ready to go.
If you'd prefer to continue working together collaboratively, we can move on to more detailed Brand and Content strategy sessions: creating a structure for your Brand Identity or Content and a detailed plan for implementing that into your marketing.
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Am I on my own from there?
Accountability is one of our biggest challenges as solopreneurs, so if you could use a helping hand to keep you on track and moving forward?
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We can work together in an ongoing capacity- I offer mentorship and accountability plans where we set specific measurable goals together, create a detailed plan with actionable steps and deadlines and schedule regular check ins to monitor your progress.
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In short- you can only go so far on your own. Whether you're an established business with a new offering... or you're just starting out and want to do this right.... or you just want to make sure you're on the right track... I'm here for you- at any and every stage of the journey.
My brand + content strategy packages start from £350​
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If you are ready to take your brand and content game to the next level, LET'S DO THIS!
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STRATEGY Packages
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Building a standout brand starts with having a strong sense of brand identity - your USPs/ your brand tone, voice, values, and visual identity/and your ideal client and audience. Depending on where you are in your business journey, you might be ready to give your brand a check-up, totally revamp your brand strategy or to build a brand identity from scratch.
I offer different levels of support:
Brand Tune up
A full audit of your branding and content: I take a thorough look at your content and branding, and then we meet up to talk it all through and put some big picture plans in place to help you move forward.
Brand Deep dive
We start with the above, but then take it a step further: working together, we create a detailed step by step strategy for strengthening your brand, communicating your message and creating effective content that reaches the right audience. We also put together a 'brand bible', a formal outline of your brand that you can use to guide you in your marketing moving forward.
Brand overhaul
The full shebang- a complete overhaul of your brand, including the full services above but adding in the visual elements too: a customized brand design and social media templates. Option to add a brand photography session in here too- might as well, since you're going all out and investing in your business (as you should)!
Brand identity builder
Ready to take your brand and content game to the next level? My all-inclusive package will equip you with everything you need to start marketing your business uniquely and effectively.
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What if I'm not sure about my USPs (what makes my brand different)?As a brand photographer, I don't JUST take photos - in fact, the stuff I do with my camera is only a small part of what I do. Am I here to create professional, on-brand images? Yes! But I'm also here to help you figure out what makes your business unique, and how best to show that off in captivating imagery. ​ You might think you need to have this all figured out before you think about brand photography, but it's actually a process we can work through together. And with my combined experience in both brand photography and marketing and communications, I can offer a strong perspective on creating the perfect visual content to help you stand out online. I'm not just a photographer, I'm also an expert in visual communications. ;)
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What if I don't like having my photo taken?Join the club! When I get new enquiries in, almost all of them say something like "I know I need to be in my photos but I'm SO awkward in front of the camera" or "I'm not photogenic, you'll have your work cut out for you". ​ I get it - I really do. Most of us equate having our photo taken with the awkwardness of school portraits or traditional wedding photos- forced smiles and sitting still in stiff poses. Thankfully, my brand photography sessions are nothing like this. ​ We'll have worked closely together to plan your session so by the time I arrive you'll already know me and it'll feel like a catch up between friends, making it that much more comfortable. I'm as laid back and friendly as people come, and I take a candid approach to brand photography, offering light directions but focusing on genuine smiles and movement - no cheesy poses required. Based on feedback from previous clients (click here to read what they have to say), it's fair to say that you might even enjoy having your photos taken - imagine that!
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How many images will I get?Every session is different, and it really depends on the number of locations, the length of your session and the time needed to prepare each setting. A good rule of thumb is to expect a minimum of 30-40 images for every hour we shoot for, however we usually end up with a lot more!
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Where should I use my images?Most people will use their brand photos on social media and on their website, but you can also use them for print marketing, article submissions, and anywhere you want to promote your business. If you're not sure how to effectively communicate your message through your photos I can help with that too. Click here for more info on brand and content strategy packages: https://www.smallfishglasgow.co.uk/digital-marketing-strategy-scotland
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What will it cost me?Brand Photography packages start at £750 for a two hour brand and content shoot in up to two locations in the same area. I also offer a half day shoot for those who are looking for a larger portfolio of photos or more locations. Live in Glasgow and want to do your shoot locally? I offer a one hour Brand Mini Shoot for local Glasgow small businesses- this is priced at £495. I do offer payment plans too, so you can split the cost of your chosen package across the term of us working together. Interested in more details? Pop me an email for my Info Pack that includes everything you need to know. hello@rhiannonlouden.co.uk
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Do you work outwith business hours? Can we meet online? Can my baby come?Yes! I work with women who are juggling a lot of plates. And I'm pretty much a professional plate juggler myself these days. My business is built around flexibility, so I can help as many people as possible. My working hours don't follow a typical work week and I offer evening and sometimes even weekend sessions where needed. And I offer my strategy and mentorship sessions over zoom or in person, whatever suits you best. If childcare is a struggle, I've got you covered there too- you can bring your wee ones along to sessions and between the two of us we will keep them happy while you get everything you need out of your work time. Just let me know about your schedule challenges when we chat, and together we will figure out something that suits us both.
WHAT PEOPLE SAY
"I worked with Rhiannon on a Visual Content Audit & Strategy for my small business and I can't express enough how worthwhile the experience was.
Rhiannon has a clear passion for supporting local female entrepreneurs and throughout the whole process it felt like having my own personal cheerleader. Within the space of two virtual meetings, Rhiannon had a full understanding of my business and where I saw my brand going, and created a clear content strategy for me to work from.
As someone with some photography skills, Rhiannon was more than happy to provide tips and advice on how to tweak my shooting style to showcase my product effectively. I know I will feel the benefits of working with Rhiannon for years to come."
- April Hay, Agate & Ayre